Kitchen Appliances India Limited
launched its KENSTAR brand in India in October
1996. The trend of beating industry norms started
with our fastest ever-nationwide launch. Post
that, Kenstar set up state-of-the-art manufacturing
facilities at Aurangabad, Ahmednagar (Maharashtra)
and Salt Lake (Kolkata).
Today, through its 28 Sales & Service offices,
300 service franchisees and more than 3500 trade
partners, Kenstar is well connected throughout
the country. And thanks to its impressive product
range (Microwave Ovens, Air Coolers, Vacuum
Cleaners, Mixer Grinders, Food Processors & host of other kitchen appliances),
Kenstar enjoys the position of being one of
the most preferred premium brands in India.
Studies have shown that the Indian consumer
is well aware of technical parameters and quality
expectations of mass consumer durables and expects
the same to be delivered at optimum price. Also,
as India was slowly emerging as a market ready
for new product categories with sound technical
support and trustworthy brands, Kenstar was
one of the first companies to recognize this
trend in consumer psyche and decided to introduce
its Microwave Oven range. And needless to say, it became No.1 in the consumer preference with
a surprising momentum. Also, Kenstar spotted
an opportunity in the then much-crowded unorganized
sector and introduced its own range of Air Coolers.
Today, Kenstar enjoys the leader’s crown in the category.
The consumer is delighted with the technical
superiority and international aesthetics of
Kenstar products. Thus was formulated Kenstar’s
corporate philosophy- “Complete solutions
for a complete home”. By introducing a
range of product categories starting from Electronic
Irons to Mixer Grinders, and Microwave Ovens Kenstar happens to be the
only company to offer such a diverse product
category to the world.
Thanks to our thrust for continuous technological
upgradation and developing value for money products,
we, at Kenstar have set up its state-of-the-art
Design & Development department. This D&D
facility is equipped with ultra modern facilities
and highly qualified manpower. Its continuous
efforts are primarily concentrated towards meeting
the needs of the discerning consumer at the
most optimum cost.
Kenstar also recognizes the importance of after-sales
service to the consumer. Which is why, we are
constantly engaged in enhancing the level of
consumer satisfaction - a truly demanding task
in itself. Our strong back-office support, the Kenstar Service Department has developed a unique
module of service that enables consumer attendance
in less than 24 hours, starting from the time
a complaint is launched in any part of the country.
Today, Kenstar shares the trust and happiness
of millions of families across the world. We
feel this is only a step towards building an
enduring relationship and introducing a world-class
lifestyle to every Indian. Keeping in with this
tradition, more technology frontiers and more
products are being continuously developed and
upgraded to provide the best value and comfort
to every household. In our brand promise itself
lays the commitment to strive for a world-class
lifestyle and delivering the best in class offerings
to all.